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Your Resume Should Be an Ad, Not an Autobiography”

W2O’s Chief People Officer Deborah Hankin offers advice for a persuasive executive resume. Does your resume represent your best self? Are you proud of the way it conveys your experience to the world, or did you decide a while back “not to let perfect be the enemy of good?” I love that phrase too, but […]

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The Enlightened Interview

This post will show you how to apply customer experience concepts perfected by Danny Meyer and AirBNB to your interview preparation. I’m listening to Danny Meyer’s book, Setting the Table, about how he built his portfolio of restaurants. As New Yorkers, you’ve probably eaten at many of them: From Union Square Cafe to Gramercy Tavern […]

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Five Suggestions for Babyproofing Your Job Interview

In this Washington Post article from Masha Rumer, she recounts the challenges she faced returning to work after taking time off to raise her daughter. Once upon a time, I was a fan of job interviews. That all changed after I’d switched careers, had a baby and decided to spend the first year at home […]

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Trailblazing with Laura Mortensen – How Sharp’s New President Built Their Social Practice From a Single Assignment

It’s 2011. You have the opportunity to lead strategy for one of the earliest brands to embrace social at their AOR. They are #alreadywinning, and it’s sure to be heady and high-profile. Or, you can roll the dice on a social media newbie and their privately-held, 25-person PR agency. Maybe they’ll be convinced that social […]

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