The Enlightened Interview

This post will show you how to apply customer experience concepts perfected by Danny Meyer and AirBNB to your interview preparation. I’m listening to Danny Meyer’s book, Setting the Table, about how he built his portfolio of restaurants. As New Yorkers, you’ve probably eaten at many of them: From Union Square Cafe to Gramercy Tavern […]

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Five Suggestions for Babyproofing Your Job Interview

In this Washington Post article from Masha Rumer, she recounts the challenges she faced returning to work after taking time off to raise her daughter. Once upon a time, I was a fan of job interviews. That all changed after I’d switched careers, had a baby and decided to spend the first year at home […]

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Trailblazing with Laura Mortensen – How Sharp’s New President Built Their Social Practice From a Single Assignment

It’s 2011. You have the opportunity to lead strategy for one of the earliest brands to embrace social at their AOR. They are #alreadywinning, and it’s sure to be heady and high-profile. Or, you can roll the dice on a social media newbie and their privately-held, 25-person PR agency. Maybe they’ll be convinced that social […]

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It’s the simple things: Your most meaningful purchase

“Mom, I can’t wait to give you your Christmas present,” said my second grader, Alexa, eyes shining. “It’s something you’ll use everyday.” I secretly wondered how this could be. She had just returned from her school’s Christmas fair — an annual fundraiser rife with exactly the kind of tchotchkes we didn’t need, let alone use everyday. The […]

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