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The Download on SXSW

SXSW Interactive was held last week, March 11-15th. I didn’t go down to Austin but was curious to hear the impressions of those that did. Here are some highlights, short & sweet: Predictions Four themes in digital development: Location-based apps – For example, Foursquare and AMEX launched a pilot program to reward cardholders when they […]

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10 Smart Habits

First-class tricks I’ve learned while working with amazing people. 10. Recognize opportunities to be remarkable. I couldn’t really get into Seth Godin’s Purple Cow book but the premise is that you should aim to be a standout in your field. Often opportunities to flaunt your stuff come as stretch or bonus assignments, on top of […]

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Julie Nielsen, Sr. Director, Client Strategy & Product Development at appssavvy

Defining & Hiring Social Media Experts Last year, agencies couldn’t build social media departments fast enough. To get smart about the discipline and skill set, I consulted Julie Nielsen at appssavvy. Appssavvy is a wildly successful start-up that works with web publishers and developers to create branded experiences within games and other apps. If you’re […]

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Milana Sobol, Principal at SOBOL/Active & Digital Business Strategist

Leading Apps & Sites in the Health & Wellness Vertical Milana consults with agencies, corporations and start-ups in the areas of operations, product development, business and digital marketing strategy. Lately she’s been helping healthcare marketers navigate digital, mobile and social platforms. 1.  What are your top 3 favorite health/fitness apps? iTriage: Research symptoms, procedures and […]

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Husani Oakley, Technology Director at Wieden & Kennedy

Web and social habits of W+K’s new Technology Director, plus a harrowing tale of when social and professional worlds collide! 1.     What are your top 3 favorite apps? Twitter, on iPad — the official Twitter iPad app is absolutely fantastic, perhaps the best iPad utility-focused app (as opposed to media consumption focused) I’ve seen so […]

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