Gail Blanke: Forget Plan B

You guys know Melanie Weinberger, who won the 2012 Austin Start-up Weekend with her FitSteady business idea, and more recently founded Wellshift, an online hub for corporate wellness activities.   Melanie is a serial entrepreneur, relentless optimistic, don’t-take-no-for-an-answer kind of person. Her ideas and spirit are uplifting and contagious. So I listen to everything she says. […]

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Jeff Greene: Maybe You Shouldn’t Hire a VP of Digital Strategy

We were captivated by Jeff Greene’s article about hiring a digital strategy lead because we can relate to it.   We’ve been asked many times by clients to find someone “to help grow their digital engagements.”  This is almost never a single hire, though most agencies are hopeful for a guru. As Jeff observes, we’re talking about […]

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Does Agency Life Support Working Parents?

My husband and I became friendly with the quintessential Parisian couple: Effortlessly stylish, never age or take a bad picture, have high-powered jobs and give birth to supermodels.   And of course, Facebook shows them mostly sailing around Anguilla or hitting farmstands in the French Riviera. Because they have 6 weeks of vacation during the […]

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