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So, howl sbaut JCPPpenney?!

Mary Ann Kelly on Memorable Social Media Moments of the Super Bowl   Last week we blogged about 6 best practices to leverage social media in Super Bowl advertising. Which brands really nailed it?   Whether you thought JCPenney’s misspelled tweets were ingenious or contrived, they definitely got the brand attention. #TweetingWithMittens received more than […]

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This Year's Top Trends in Digital & Social

Each year, Ian Schafer and the team at Deep Focus publish a forecast of the trends that will rule digital and social for the next 12 months.   I find the format very readable and straight-talking. It reminds me of Newsweek’s Conventional Wisdom Watch, e.g. Here’s what everyone’s buzzing about… but here’s how to interpret […]

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Let's Make a Holacracy

  I like Tony Hsieh, the CEO of Zappos. He does brave, unconventional things that have produced enviable results.   Like forever changing the way people shop for shoes by offering legendary customer service, free return shipping and a 24/7 supply chain. (No kidding, all you have to do is think New Balance running shoes […]

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Time to Skype it Up!

Post by Mary Ann Kelly   It’s becoming more and more common for companies to use Skype during the interview process. Skype can help save time and be an efficient way to meet with someone without the hassle of travel.   Lately, we have scheduled several Skype interviews with candidates directly and on behalf of […]

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