The Enlightened Interview

This post will show you how to apply customer experience concepts perfected by Danny Meyer and AirBNB to your interview preparation. I’m listening to Danny Meyer’s book, Setting the Table, about how he built his portfolio of restaurants. As New Yorkers, you’ve probably eaten at many of them: From Union Square Cafe to Gramercy Tavern […]

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Trailblazing with Laura Mortensen – How Sharp’s New President Built Their Social Practice From a Single Assignment

It’s 2011. You have the opportunity to lead strategy for one of the earliest brands to embrace social at their AOR. They are #alreadywinning, and it’s sure to be heady and high-profile. Or, you can roll the dice on a social media newbie and their privately-held, 25-person PR agency. Maybe they’ll be convinced that social […]

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What You Need to Know About NYC’s Salary History Ban

Should your earnings history play a role in informing future job offers? You could say it’s not a very meaningful metric. No more relevant than the original purchase price of a home driving the sales price. Demand, inventory and the selling prices of comparable homes are much more powerful variables. Even so, most of our […]

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The Cost of Living with a Bad Hire

I’m guilty of making a bad hiring decision and then not firing as quickly as I should have. How did this happen? After 15 years of recruiting, it was unnatural. Like a mother eating her young. But here was this problem employee, living in our house, as our au pair. For those unfamiliar with the program, […]

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When Things Go Wrong in InterviewLand, Part 2

Past posts about interviews gone wrong assumed that the candidate screwed up. But we, as interviewers, also have a responsibility to shape the way interviews unfold. Imagine if a talk show host, news anchor or sports reporter didn’t prepare for an interview. They didn’t research what had already been written and asked silly questions, or […]

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The Producer Everybody Wants

We were recently told by a hiring manager that flexibility is the most-coveted AND hard-to-come-by trait among producers. Hard to come by because producers often feel the squeeze between the client ask, budget, and what the Creative team wants to deliver. They have to both manage the scope and embrace the possibilities… presenting clever workarounds […]

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