Top Trends in the Way Millennials Work

The world is changing. “The majority of U.S. workers today are millennials (those born between the early 1980s and early 2000s). And by 2020 they will occupy over 50 percent of the global workforce.” Millenials think differently about work than previous generations, and understanding the things they value is key to attracting and retaining younger talent. Gloria […]

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Jeff Greene: Maybe You Shouldn’t Hire a VP of Digital Strategy

We were captivated by Jeff Greene’s article about hiring a digital strategy lead because we can relate to it.   We’ve been asked many times by clients to find someone “to help grow their digital engagements.”  This is almost never a single hire, though most agencies are hopeful for a guru. As Jeff observes, we’re talking about […]

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Does Agency Life Support Working Parents?

My husband and I became friendly with the quintessential Parisian couple: Effortlessly stylish, never age or take a bad picture, have high-powered jobs and give birth to supermodels.   And of course, Facebook shows them mostly sailing around Anguilla or hitting farmstands in the French Riviera. Because they have 6 weeks of vacation during the […]

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Hiring a Biz Dev Director

We’ve seen an uptick since June for new business directors.   As market activity picks up and RFPs float in, agencies recognize they need a more nimble business development process. They’re burning out their most prolific thinkers when they ask them to shoulder pitches in addition to their regular workload. So we’ve been asked help […]

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When the Fit Hits the Shan

In advertising, we’re accustomed to handling a lot of crises: Missed deadlines, errant media buys, underperforming campaigns, working well past the profitability threshold, etc.   This post isn’t about any of that stuff.   It’s about the shanfit that ensues when a new hire isn’t working out and what to do about it.   If […]

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