Trailblazing with Laura Mortensen – How Sharp’s New President Built Their Social Practice From a Single Assignment

It’s 2011. You have the opportunity to lead strategy for one of the earliest brands to embrace social at their AOR. They are #alreadywinning, and it’s sure to be heady and high-profile. Or, you can roll the dice on a social media newbie and their privately-held, 25-person PR agency. Maybe they’ll be convinced that social […]

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Take Your Parents to Work Day is November 4th!

Posted by Mary Ann Kelly Do your parents understand what you do for a living? Not really? According to LinkedIn, they’re in good company. Researchers discovered that 1 in 3 parents don’t understand their child’s job. So 4 years ago, the idea of bringing your parents to work was born. The annual event, called Bring In Your Parents Day, is […]

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The Casting Call at NYC Agencies: Younger is Better?

Do you remember the exact moment you became old? Old, as in, “OMG, why is everyone suddenly younger than me?!” Fortunately, for me it was this moment, around 39, and not this moment. The crazy thing is I didn’t see it coming. Inside, I felt completely the same: Sharp, fit, alert, invincible. But the outside world […]

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Top Trends in the Way Millennials Work

The world is changing. “The majority of U.S. workers today are millennials (those born between the early 1980s and early 2000s). And by 2020 they will occupy over 50 percent of the global workforce.” Millenials think differently about work than previous generations, and understanding the things they value is key to attracting and retaining younger talent. Gloria […]

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Does Agency Life Support Working Parents?

My husband and I became friendly with the quintessential Parisian couple: Effortlessly stylish, never age or take a bad picture, have high-powered jobs and give birth to supermodels.   And of course, Facebook shows them mostly sailing around Anguilla or hitting farmstands in the French Riviera. Because they have 6 weeks of vacation during the […]

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