The Enlightened Interview

This post will show you how to apply customer experience concepts perfected by Danny Meyer and AirBNB to your interview preparation. I’m listening to Danny Meyer’s book, Setting the Table, about how he built his portfolio of restaurants. As New Yorkers, you’ve probably eaten at many of them: From Union Square Cafe to Gramercy Tavern […]

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Trailblazing with Laura Mortensen – How Sharp’s New President Built Their Social Practice From a Single Assignment

It’s 2011. You have the opportunity to lead strategy for one of the earliest brands to embrace social at their AOR. They are #alreadywinning, and it’s sure to be heady and high-profile. Or, you can roll the dice on a social media newbie and their privately-held, 25-person PR agency. Maybe they’ll be convinced that social […]

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The Hillbilly Elegy, Social Capital & Your Job Search

In his NY Times bestseller, Hillbilly Elegy, J.D. Vance speaks about the idea of social capital. This refers to aligning yourself with institutions and people that can quickly close knowledge gaps and leapfrog you the front of the line. He offers the example of how going to Yale Law School gave him access to thought leaders, […]

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