Gail Blanke: Forget Plan B

You guys know Melanie Weinberger, who won the 2012 Austin Start-up Weekend with her FitSteady business idea, and more recently founded Wellshift, an online hub for corporate wellness activities.   Melanie is a serial entrepreneur, relentless optimistic, don’t-take-no-for-an-answer kind of person. Her ideas and spirit are uplifting and contagious. So I listen to everything she says. […]

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A Funny Thing Happened on the Way to the Store

New Personalization Tools Are Shaping the Customer Journey Posted by Mary Ann Kelly   Leading eCommerce agency Fluid recently hosted a webinar about the new rules for brand interactions across channels. Bottom line: Marketers without the ability to deliver real-time personalized messaging are going to miss out. Old-school segmentation, where we make assumptions about who our […]

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The Work Sabbatical

A couple weeks ago we talked about Cesar Kuriyama and the TED Talk that ultimately inspired the invention of the One Second Every Day app. Did you watch the Stefan Sagmeister talk? He had this provocative idea:   Right now we spend about in the first 25 years of our lives learning, then there is another 40 […]

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One Second Everyday

Have you ever been at a concert, or a school play, or a football game — and some yahoo next to you is filming the whole thing on their phone? They’re not living in the moment so much as composing a Facebook post.   But what if you could unobtrusively take a quick video, like […]

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My Friend, J. Crew

This April 2014 Inc. article about super hot branding shop, Partners & Spade is worth a read.   The Spade is Andy Spade, who helped then-girlfriend Kate Spade launch her handbag line in the early 1990s and later brought fashion brand Jack Spade to market. They teamed up with their old art director, Andy Sperduti […]

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