Interviews With Thought Leaders

Jeff Greene: Maybe You Shouldn’t Hire a VP of Digital Strategy

We were captivated by Jeff Greene’s article about hiring a digital strategy lead because we can relate to it.   We’ve been asked many times by clients to find someone “to help grow their digital engagements.”  This is almost never a single hire, though most agencies are hopeful for a guru. As Jeff observes, we’re talking about […]

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Five Things I Learned as a Music Reporter

Guest post by Killian Young   Killian is a recent grad of Northwestern’s prestigious Medill School of Journalism. For the past several years, he’s reported on and photographed concerts, interviewed well-known musicians, and wrote song and album reviews. He interned with SPIN and Rolling Stone, and his articles have been published on both websites.   My career as […]

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Go to War, Write a Book, Work in Advertising.

Remember Piers Platt, the Rosetta analyst we interviewed back in December 2010 about recruiting practices for strategy consultants? He just published a book about his deployment in Iraq!   It’s called Combat and Other Shenanigans: Tales of the Absurd from a Deployment to Iraq, and as the title would suggest, it captures the lighter moments […]

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