Top Communications Trends for 2016

Our client, Sharp Communications, a NYC public relations firm that manages digital, social and events marketing for its clients, forecasts these trends for the upcoming year. Original article here and below: New Roles for Influencers One of the biggest buzzwords of 2015 was Influencer Marketing, and we’ve seen tremendous results in working with highly passionate engaged […]

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Your Age is Showing on Social Media

Posted by Mary Ann Kelly A September 14 Adweek article by Carrie Cummings analyzes sharing across social media and what brands can learn about the sharing patterns among different age demographics. Here’s the original article: Accenture Interactive’s Acquity Group’s 2015 Next Generation of Commerce Study took a deep look into social habits across demographics. “Our study […]

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A Funny Thing Happened on the Way to the Store

New Personalization Tools Are Shaping the Customer Journey Posted by Mary Ann Kelly   Leading eCommerce agency Fluid recently hosted a webinar about the new rules for brand interactions across channels. Bottom line: Marketers without the ability to deliver real-time personalized messaging are going to miss out. Old-school segmentation, where we make assumptions about who our […]

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2015 Marketing Forecast from Deep Focus

The Deep Focus 2015 report is out, naming the trends that will dominate digital, mobile & social media marketing this year.   Full report, here. It’s a terrific primer to understanding what’s happening with mobile pay, virtual reality, wearable technology, the Internet of Things, etc. For a brief moment after you read it, you will […]

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Is WhatsApp the Next Instagram?

Posted by Mary Ann Kelly   Everyone in our industry is buzzing about Facebook’s acquisition of WhatApp for $19 billion. Not just the reasons why Zuckerberg was interested in the company US investors have heard little about, but why he paid such a staggeringly high price for it.   Here’s what we found, but first… […]

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So, howl sbaut JCPPpenney?!

Mary Ann Kelly on Memorable Social Media Moments of the Super Bowl   Last week we blogged about 6 best practices to leverage social media in Super Bowl advertising. Which brands really nailed it?   Whether you thought JCPenney’s misspelled tweets were ingenious or contrived, they definitely got the brand attention. #TweetingWithMittens received more than […]

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This Year's Top Trends in Digital & Social

Each year, Ian Schafer and the team at Deep Focus publish a forecast of the trends that will rule digital and social for the next 12 months.   I find the format very readable and straight-talking. It reminds me of Newsweek’s Conventional Wisdom Watch, e.g. Here’s what everyone’s buzzing about… but here’s how to interpret […]

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