Trailblazing with Laura Mortensen – How Sharp’s New President Built Their Social Practice From a Single Assignment

It’s 2011. You have the opportunity to lead strategy for one of the earliest brands to embrace social at their AOR. They are #alreadywinning, and it’s sure to be heady and high-profile. Or, you can roll the dice on a social media newbie and their privately-held, 25-person PR agency. Maybe they’ll be convinced that social […]

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It’s the simple things: Your most meaningful purchase

“Mom, I can’t wait to give you your Christmas present,” said my second grader, Alexa, eyes shining. “It’s something you’ll use everyday.” I secretly wondered how this could be. She had just returned from her school’s Christmas fair — an annual fundraiser rife with exactly the kind of tchotchkes we didn’t need, let alone use everyday. The […]

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The Hillbilly Elegy, Social Capital & Your Job Search

In his NY Times bestseller, Hillbilly Elegy, J.D. Vance speaks about the idea of social capital. This refers to aligning yourself with institutions and people that can quickly close knowledge gaps and leapfrog you the front of the line. He offers the example of how going to Yale Law School gave him access to thought leaders, […]

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The Cost of Living with a Bad Hire

I’m guilty of making a bad hiring decision and then not firing as quickly as I should have. How did this happen? After 15 years of recruiting, it was unnatural. Like a mother eating her young. But here was this problem employee, living in our house, as our au pair. For those unfamiliar with the program, […]

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From High Five Moment to Google

One of my secret recruiter talents is that I can stalk people tirelessly for years. It’s not as creepy as it sounds. I love watching the candidates I work with realize important life milestones, from finishing their MBA to getting married, to having babies or buying their first house. Many times I’ll have a “feeling” […]

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