W2O’s Chief People Officer Deborah Hankin offers advice for a persuasive executive resume. Does your resume represent your best self? Are you proud of the way it conveys your experience to the world, or did you decide a while back “not to let perfect be the enemy of good?” I love that phrase too, but […]
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In his NY Times bestseller, Hillbilly Elegy, J.D. Vance speaks about the idea of social capital. This refers to aligning yourself with institutions and people that can quickly close knowledge gaps and leapfrog you the front of the line. He offers the example of how going to Yale Law School gave him access to thought leaders, […]
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As a follow-on to our last post about age discrimination, I decided to take on a common scenario that many people in our industry face: How do you get back in once you’ve decided to leave advertising? Your reasons could be as diverse as taking time to travel or raise a family, maybe you launched your own […]
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New year. Anyone aching to make a dramatic career change? From Account to Analytics, or agency to client-side, or even completely out of the industry? Will this be the year you do it? This recent BBC News article outlines a five-year plan for making a significant career change. 5 YEARS. That sounds like an eternity […]
Read More ›You are incubating a great idea for a new business/eBook/web site. Or an exciting way to pivot your career. You need some help working thru the execution so you start having a million conversations, networking with all sorts of people recommended to you, reading every article in the field… all because you want to make […]
Read More ›Last week my 4-year old’s school was doing a hop-a-thon fundraiser to benefit kids and families with special needs. So I went in and read a book about autism and cheered for each class as they hopped for dollars. While there, I got the rare chance to witness Alexa’s incredibly awesome teachers in action. […]
Read More ›Post by Mary Ann Kelly “It was great talking with you… Can you send a work sample?” Work samples aren’t reserved for people on the Creative side of the business only. More and more, we’re getting work sample requests for Account Managers, Strategists, Biz Dev people – even Analysts. Employers are interested in […]
Read More ›Contributed by Mary Ann Kelly This is the conclusion of our post from last week, where the MBA grads we interviewed talk about important considerations before committing to B-school. What do you hope to gain? This is a more conscious, deliberate choice than undergrad. You are about to spend a lot of time, […]
Read More ›Contributed by Mary Ann Kelly In the spirit of back-to-school, we decided to examine why people in our industry decide to pursue an MBA. We wanted to find out why they felt it was important, what they hoped to gain and if B-school lived up to their expectations. I interviewed 3 successful women […]
Read More ›Contributed by Mary Ann Kelly LinkedIn is celebrating its 10th anniversary this year and has grown to more than 200 million users worldwide. That’s a pretty awesome stage for your professional bio! You want to make sure people can find you, and that your profile is readable and up-to-date. This week’s post is how […]
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