Job Description
Washington, D.C. – Hybrid, 3 days/week | Full-Time
Our client, a prominent public affairs and digital strategy agency, is seeking a Sr. Digital Advertising Strategist on their Paid Media team to plan, launch, optimize, and report on paid campaigns that drive acquisition, fundraising, and persuasion objectives. The firm has seen 60% revenue growth over the past year and continues to create a buzz with new service offerings and targeting capabilities.
Candidates must have hands-on-keyboard experience managing digital ad campaigns across the following advertising platforms: Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, StackAdapt, Simpli.fi, LiveRamp, or other programmatic platforms.
Primary responsibilities include:
- Develop and execute paid social, search and programmatic strategies across platforms.
- Launch, manage, optimize, and report on campaigns, primarily on Meta and Google Ads.
- Analyze results and translate insights into clear recommendations.
- Represent the Paid Media discipline in client meetings and calls, and support proposals and presentations.
- Stay current on industry trends and apply them to client programs.
Desired Skills And Experience
- 3+ years of hands-on experience running online ad campaigns, ideally in an ad agency, media agency, communications or digital marketing firm.
- Working knowledge of Meta and Google Ads and their native measurement tools.
- Familiarity with LinkedIn, X, and other bid based or performance media platforms preferred.
- Experience reporting across paid, owned, and earned social.
- Ability to set campaign goals and manage toward them, with strong communication and writing skills and excellent attention to detail.
- Proficiency with Microsoft Office, browser plug-ins, and third party analytics tools.
- Creative, strategic problem solver who can work independently and with a team.
- Experience in public affairs or advocacy campaigns is highly relevant.
Salary & Benefits
The salary range for this role is $67,000 – $79,000, in addition to an annual discretionary bonus. We offer a comprehensive and generous benefits package including health insurance, paid time off, paid holidays off, paid family leave, sick leave, 401K match, etc.
For immediate consideration, please submit resume below.
Our client is an Equal Opportunity Employer and is committed to building an inclusive environment for people of all backgrounds. Everyone is encouraged to apply. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.
