Trailblazing with Laura Mortensen – How Sharp’s New President Built Their Social Practice From a Single Assignment

It’s 2011. You have the opportunity to lead strategy for one of the earliest brands to embrace social at their AOR. They are #alreadywinning, and it’s sure to be heady and high-profile. Or, you can roll the dice on a social media newbie and their privately-held, 25-person PR agency. Maybe they’ll be convinced that social […]

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It’s the simple things: Your most meaningful purchase

“Mom, I can’t wait to give you your Christmas present,” said my second grader, Alexa, eyes shining. “It’s something you’ll use everyday.” I secretly wondered how this could be. She had just returned from her school’s Christmas fair — an annual fundraiser rife with exactly the kind of tchotchkes we didn’t need, let alone use everyday. The […]

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The Hillbilly Elegy, Social Capital & Your Job Search

In his NY Times bestseller, Hillbilly Elegy, J.D. Vance speaks about the idea of social capital. This refers to aligning yourself with institutions and people that can quickly close knowledge gaps and leapfrog you the front of the line. He offers the example of how going to Yale Law School gave him access to thought leaders, […]

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What You Need to Know About NYC’s Salary History Ban

Should your earnings history play a role in informing future job offers? You could say it’s not a very meaningful metric. No more relevant than the original purchase price of a home driving the sales price. Demand, inventory and the selling prices of comparable homes are much more powerful variables. Even so, most of our […]

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