Trailblazing with Laura Mortensen – How Sharp’s New President Built Their Social Practice From a Single Assignment

It’s 2011. You have the opportunity to lead strategy for one of the earliest brands to embrace social at their AOR. They are #alreadywinning, and it’s sure to be heady and high-profile. Or, you can roll the dice on a social media newbie and their privately-held, 25-person PR agency. Maybe they’ll be convinced that social […]

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The Cost of Living with a Bad Hire

I’m guilty of making a bad hiring decision and then not firing as quickly as I should have. How did this happen? After 15 years of recruiting, it was unnatural. Like a mother eating her young. But here was this problem employee, living in our house, as our au pair. For those unfamiliar with the program, […]

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Client Service: 2 Rules to Live By

I liked Jami Oetting’s Aug 24, 2015 article about the importance of regular client reviews. We need to routinely assess how our clients feel about us or risk losing them to a more empathetic or clever partner. Oetting provides a good framework of questions to ask, to tease out all the typical culprits from unmet needs to poor team […]

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