By Jen Selverian | Blog

My Friend, J. Crew

This April 2014 Inc. article about super hot branding shop, Partners & Spade is worth a read. The Spade is Andy Spade, who helped then-girlfriend Kate...

By Jen Selverian | Blog

Saving the World with Marketing

I’m obsessed with the owner of a bagel shop in downtown Basking Ridge. It started when I noticed he stocks his coffee bar with all sorts...

By Jen Selverian | Blog

Buoyancy and Inspiration

I must seem cranky and anxious lately because my husband slipped this article into my Inbox: 15 Ways to Become a Happier Small-Business Owner. OK...

By Jen Selverian | Blog

Caffeine and Smiles

Many battles have been won on caffeine and smiles. Let me tell you what I mean. I'm about to interview two candidates. Based on paper alone,...

By Jen Selverian | Blog

What Everyone is Talking About

What a gut-wrenching game against Portugal this weekend, right? And we're not the only ones who thought so. CNN reports that "Sunday’s match between USA and...

By Jen Selverian | Blog

The Job You Were Meant to Do

When you retire from your job, what will your co-workers say about you? What accomplishments will you be most proud of? What will you have...

By Jen Selverian | Blog

What did you learn from your first job?

Oh wow, why didn't I think of this topic before? It's a favorite soapbox of mine. The case for working as soon as your legal....

By Jen Selverian | Blog

What Kind of App User Are You?

Posted by Mary Ann Kelly Recently on Facebook I’ve noticed an uptick in “What kind of ____ are you?” quizzes. These quizzes range from TV shows...

By Jen Selverian | Blog

Go to War, Write a Book, Work in Advertising.

Remember Piers Platt, the Rosetta analyst we interviewed back in December 2010 about recruiting practices for strategy consultants? He just published a book about his...

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